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Great Sleepover Campaign

Great Sleepover Campaign

File Photo - Image from Great Ocean Road near Peterborough

GORRT Launches Great Sleepover campaign

Great Ocean Road Regional Tourism are calling on local residents, to assist in rebuilding the Great South Coast's visitor economy, by reaching out to people they know and inviting them to visit the region.

GORRT are sending postcard packs to every address in the region, and have developed digital invitation kit’s and tools to assist businesses to invite their customers to return to the region.

While the campaign invites visitors to “wake up to the wonder of our region”, businesses also need locals to also consider holidaying close to home and supporting the region’s economy and jobs.

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“Visitor spend generates over 13,000 jobs or 19% of all jobs in the region, with visitor spend forecast to be down more than 38% this financial year, businesses need all the support they can get” said GORRT Chairman Wayne Kayler-Thomson.

The initial focus of the Great Sleepover is encouraging the local community to explore their backyard, but will broaden to reach a Melbourne audience who represents 60% of overnight visitors to the region.

“Victorians want to reconnect, and our region is the perfect place to do that" said GORRT General Manager Liz Price.

"Invite your friends and loved ones here to stay and head out together and explore more of what our region has to offer, you and your friends and relatives will support recovering our visitor economy and rebuilding our communities”.

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