Volcanic Lakes and Plains Project
A new ad campaign will hit TV screens this Sunday, highlighting the South West's Volcanic Lakes and Plains.
The project will aim to create awareness of an area that has not been widely promoted to visitors in the past, and is a collaboration between Great Ocean Road Tourism and the Corangamite, Moyne, Ararat, Colac Otway and Southern Grampian Shires.
The Volcanic Lakes and Plains stretch from Beeac in the east, through to Tower Hill and Budj Bim in the west, and as far north as Mortlake, Penshurst and Lake Bolac.
“The Volcanic Lakes and Plains has a rich history and towns that have genuine country charm and hospitality, stretching across South West Victoria it presents the perfect weekend road trip." said Corangamite Shire Coiuncil CEO Andrew Mason.
“For many people the east-west highways are just a way to get from point A to point B, we're encouraging them to take the blinkers off (or put their blinker’s on and venture off the highway) to explore the amazing landscapes and friendly towns they might never have noticed.”